006: 10 Questions To Alexander Golick, Principal of Intensify

Name: Alexander Golick

CompanyIntensify Marketing and Advertising Agency

Role: Principal

Favorite Quote: “Don’t confuse activity with productivity. Many people are simply busy being busy.” – Robin Sharma

Favorite Book: Harry Potter and the Prisoner of Azkaban

Alexander Golick’s path started with a love of strategy, problem-solving, and efficiency. His hobbies progressed from strategic video and board games, to become a successful online poker player, to trade stock options, to realize trading stock options is a dumb idea and becoming a long-term investor. His professional path started after he graduated from Wesleyan University in 2010 with a bachelors in psychology and subsequently moved to Los Angeles, California. It’s a top liberal arts college in Connecticut, but most people in LA haven’t heard of it and thought he went to Wellesley, which is an all girls’ school in Massachusetts (He is male). Anyhow, his career path started in operations where he was able to use his powers of efficiency to quickly improve operational processes and after three months he was promoted to directly oversee 50 employees.
From there he joined a marketing agency in operations where he was again promoted, but who cares about him? Let’s talk about Intensify. He subsequently started Intensify, a boutique advertising agency in Los Angeles. Intensify offers digital advertising, social media management, SEO, web development, and copywriting. The creation of Intensify was a natural progression for him because he now spends all devising and enhancing strategies to grow companies. It’s extremely fun and rewarding as they have been able to help accelerate many businesses and continuously creating new case studies to showcase the successful work.

Here are the 10 questions and his answers:

1. Why did you choose business?

It was a natural progression for me as I love business strategy and gained knowledge in operations, marketing, and data analysis while working for other companies.

2. What was your first business idea and what did you do with it?

A website where you can sell ideas to other people. I sold it.

3. How did you get started in the current business/startup?

One of my good friends asked me to run digital advertising for the business she was working for and I needed to have a business to be hired by them, so I created one.

4. What do you wish you knew before you started your first business?

Accounting & Taxes.

5. How do you market your business? How are people aware of your business?

We market our business by asking clients for reviews, local SEO, word of mouth, and soon we will be running Facebook ads and Google ads as well.

6. What is the strangest marketing experiment you ever did?

I left my business cards at coffee shops all over town.

7. Why do your customers select you over your competitors?

Our expertise, reputation, and straightforwardness.

8. How do you motivate yourself?

Coffee.

9. What was the best piece of advice you ever got? The worst?

The best advice I’ve received is to ensure I spend time working on the business and not just in the business. The worst advice I’ve received was to stay in my lane or to listen blindly to the orders of others.while working for other companies.

10. What’s your best team management tips?

Be transparent with and give real responsibility to people on your team. It is difficult to be motivated if you do not understand why you are doing a task. Having real responsibility helps people to feel that their work is important, which it should be.

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