002: 10 Questions To Neil Napier, CEO at Kyvio

Name: Neil Napier


Role: CEO

Favorite Quote: “Imperfect action is better than perfect inaction.”

Favorite Book: Flipnosis

Neil’s first fling with marketing started with copywriting. Even before that – he was a Masters graduate forced into virtual work because of missed opportunities (and getting fired) locally. Copywriting gave him an ability to have measured the impact on people and their buying decisions.
In 2013, He changed gears and started creating and selling his own products. Initially, Neil created information products, and once he had capital, he created software products that could automate a lot of what he taught. Right now – he is running a platform called Kyvio – that helps people build membership sites, funnels, and do their email marketing – all from one place.

Here are the 10 questions and his answers:

1. Why did you choose business?

It was borne out of necessity. I had to make 8,000 GBP in 6 months (with extra work) so I could stay in England. In the end, I only made half of that and had to leave the country. But I now had the entrepreneurship bug, and ended up continuing building a business.

2. What was your first business idea and what did you do with it?

I started by building Adsense niche sites. While they didn’t do so well, I ended up taking my failures and wins from that venture and turned it into a 35-page PDF that sold and generated over $17,000.

3. How did you get started in current business/startup?

Both my partner and I strongly believe in helping people turn what they know, into something they can sell and monetize. Based on this idea, our platform – Kyvio – helps people build funnels, membership sites and communicate with their tribe by sending emails.

4. What do you wish you knew before you started your first business?

I wish someone had told me to FOCUS and work on ONE product instead of working on many!

5. How do you market your business? How are people aware of your business?

Social media, paid ads, affiliate marketing

6. What is the strangest marketing experiment you ever did?

We were testing out how our audience would respond to images of men/women on our sales page. Unsurprisingly – women images won. But they even won when we split down the demographics to target both men and women. Maybe it just means that an attractive woman is considered more engaging by both sexes.

7. Why do your customers select you over your competitors?

Our support is the best in the industry.

8. How do you motivate yourself?

We know our WHY and whenever our motivation wavers, we re-focus on it.

9. What was the best piece of advice you ever got? The worst?

The Best: “If you are unsure, ask.”
The Worst: “Everyone can be successful.” (not everyone can – only action-takers can make it)

10. What’s your best team management tips?

KPIs – Key performance indicators. Know what your long-term goals are, and align your team alongside these goals. Even at an individual level.

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