005: 10 Questions To Pamela Lewerenz, Masterful Mentor of The Brick Wall Coach

Name: Pamela Lewerenz

CompanyThe Brick Wall Coach

Role: Masterful Mentor

Favorite Quote: “Challenges are what make life interesting and overcoming them is what makes life meaningful.” – Joshua J. Marine

Favorite Book: Grit: The Power of Passion and Perseverance

Pamela Lewerenz grew up in Northeastern Connecticut and graduated from business school with a concentration on accounting and office management. She then attended a local community college for Business Management. She started out with a side-hustle bookkeeping business in 2009. In October 2014, while on a two-week vacation in the Outer Banks, she made the decision to leave her full-time position as an elected Revenue Collector to pursue her dream to be a business consultant. She gave herself a year to grow my business. For the next year, she worked double-duty, working her job days and building her business in the evenings (and sometimes well into the wee hours of the morning!) But it was all worth it! In November 2015, She opened her virtual door as a full-time business owner and haven’t looked back since! Since that time, She has changed focus, re-branded and continue to grow her business. She has worked with all types of people including coaches, consultants, financial services professionals, the arts, healthcare professionals, entertainers, politicians, eCommerce, and more! She loves working with women who desire clarity, want to build their confidence, and need a focused plan for success! She teaches them to take control of their time, processes & procedures in order to build the business they love!
She is one of seven children and grew up in the era of The Waltons, Mary Tyler Moore, disco music, Saturday morning cartoons, and 8 track players. She is a proud mama to five and loving gramma to five. Being a young grandma is something so special to her because she gets to spend quality time loving & snuggling with some of her favorite little loves! Her hobbies are photography, beach combing, gardening, baking & cooking, reading, geocaching, meditation, traveling, and hiking.

Here are the 10 questions and her answers:

1. Why did you choose business?

I choose business when I was in high school because I liked it. I felt it had a passion & a power and it was something I could relate to.

2. What was your first business idea and what did you do with it?

My first business idea was to do bookkeeping and yes, I did start a bookkeeping firm.

3. How did you get started in the current business/startup?

I first got started back in 2009, when I was approached by a fellow library board member. He and his wife ran a financial firm and his wife had become ill. He asked me if I could help him out. Thus began my side hustle!

4. What do you wish you knew before you started your first business?

I wish I had truly understood how important mindset plays a major role in building a business.

5. How do you market your business? How are people aware of your business?

I market my business using online social media platforms and through email subscribers that visit my website and sign up for my weekly newsletter. And then there’s word of mouth — that’s huge!

6. What is the strangest marketing experiment you ever did?

I wouldn’t call it strange but perhaps a bit odd for an online business. I joined the local Chamber of Commerce but soon learned that it was basically just monthly “meet & greet” times over wine & cheese — not my favorite scene!

7. Why do your customers select you over your competitors?

They choose me because of my experience, my over 30 years of expertise in the business field, and my professionalism.

8. How do you motivate yourself?

I meditate daily – 7 days a week for over 20 years now. I also repeat daily positive affirmations in the bathroom mirror. And, I love inspirational quotes — have them pinned up around my office space and I added a special notebook that I can look through whenever I want with a bunch of my favorites!

9. What was the best piece of advice you ever got? The worst?

The best advice I ever received was to be myself. The worst was from a website designer who wanted to totally overhaul my entire website & wanted me to focus on my hobby of photography rather than my actual business.

10. What’s your best team management tips?

Adopt a system that works for you & your team and use it. I use Trello. And communicate. Communication via regular Zoom meetings is super important for me — it’s nice to see everyone & talk things through & get the clarity we all need, something you can’t get using a software app and messaging system.

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