Name: Tesa Colvin
Company: Borrow My MBA
Role: Publishing Coach & Consultant
Favorite Quote: “I’d rather fail forward, than fail standing still.”
Favorite Book: The Game of Life and How to Play it by Florence Scovel Shinn
Here are the 10 questions and his answers:
1. Why did you choose business?
I didn’t like having a job. I wanted to wake up every day happy about what I was doing. And the jobs I had just didn’t support that.
2. What was your first business idea and what did you do with it?
My first business idea was an online magazine. I was driven by my passion to write, and so I purchased a URL, started writing, designing and building.
3. How did you get started in the current business/startup?
After doing business coaching and consulting for almost 10 years, I realized that my favorite part of the process was helping my clients who wanted to launch businesses AND books. It really filled me with joy. So I began to phase out my business coaching and offered more coaching and consulting around writing & publishing.
4. What do you wish you knew before you started your first business?
I wish I knew that “if you build it, they will come” only works in the movie. I had no understanding of how to drive traffic, or how to monetize a site or products, etc.
I speak, run ads, create content, do collaborations and use Social Media to get new eyes on my business daily.
The strangest marketing experiment was including a course in a collaborative bundle that had a rapper in the ad. LOL