Launching a dropshipping e-commerce store that sells t-shirts has become very popular for solo entrepreneurs looking to test out ideas or earn a side income. The step from idea to execution is a wide gap and the most difficult for most entrepreneurs just starting out. But fear not – there are plenty of online tools designed to make your life easier in this day and age.
Often, solo entrepreneurs find that they’re the designer, marketer, salesperson and bookkeeper all at once. Producing t-shirts and arranging photo-shoots overwhelm many business owners, especially if they have zero knowledge of such activities and are on a shoestring budget.
They get bogged down in the details and start doubting instead of taking action. This is problematic because all focus and energy should be targeted at launching the business and making sales, not the nitty-gritty.
In the old days, much like you needed a web designer to create a website, you also needed a professional photographer to have quality shots for your website/lookbook.
It was expensive and time-consuming. The entry barriers for entrepreneurs were much higher.
The good news is that times have changed and digital technologies have decreased entry barriers for small business owners. We now have platforms like Shopify and WordPress, where you can create stunning websites with zero technical know-how.
We also have an abundance t-shirt mockups and PSD template services that are instantly accessible and affordable (some are even free).
A t-shirt mockup is a blank t-shirt that you can add your product design on. T-shirt mockups include a model wearing the product to provide customers with a visual representation of the t-shirt when it is worn. They may also just feature the t-shirt on a plain background. PSD is the name of the Photoshop file much like a .jpg extension for images.
In this section, ill flesh out the various advantages of using t-shirt mockups.
Firstly, using t-shirt mockups you can seamlessly build a portfolio for your clothing brand/ dropshipping store. You don’t need to worry about planning a photo shoot, renting equipment or retouching the pictures, you simply upload your design to mockups and within seconds, your images will be ready to share with clients and partners, avoiding a costly, time-consuming process.
Secondly, as described above, a t-shirt mockup allows your customers to see your design on a model. As some t-shirt PSD templates feature models, you can choose to showcase what your product looks like on a person. People relate to people. They are more likely to purchase something if they can see a face behind it.
Thirdly, if you’re dropshipping the same products as everyone else, you can have your own unique images to differentiate your business. Using a t-shirt mockup allows you to add your own designs onto another photo. You can also add the free t-shirt mockup as an additional image on your website to complement and enhance the main image.
Lastly, if you run a print on demand business (drop shipping business where you design your own products), you might use a t-shirt mockup to showcase your unique design on a t-shirt. While you can find countless free t-shirt mockup PSD online, a few mockup templates have a low fee.
With so many options to choose from, it may be a little daunting to select the right online t-shirt mockup service. In this article on Oberlo, you’ll find 40 easy to use t-shirt mockup generators.