The gig economy is flourishing, and both workers and employers are on board. If your small business hasn’t already taken advantage of this phenomenon, the time has come. If you’re ready to streamline operations, increase sales, or just take a load off your entrepreneurial shoulders, says outsourcing is the key. Here is how it all works.

Why hire freelancers

There are many reasons why you should hire freelance workers, and very few reasons not to. It’s no surprise that businesses of all sizes—including small businesses—are tapping on this resource with ever-increasing frequency.

First of all, hiring a freelancer can be a real money-saving move, as you’re basically acquiring certain services on an ad hoc basis, as opposed to paying a permanent employee for a task that may not even need that much amount of time.

Secondly, you get the full benefit of a freelancer’s experience and expertise, so you’re sure to get the job done right—not to mention, faster. All these ultimately free up your time and resources so you can improve overall efficiency and focus more on your business’s priorities.

Of course, as Entrepreneur points out, there’s always the question of when to outsource tasks and when not to. As a rule of thumb, it’s great to have a freelancer on board when you need a specific task fulfilled but personally lack the skill set to perform it, or if you really just want to delegate some things to free up your workload for more pressing tasks, such as finding clients and generating revenue.

What freelancers can do for you

Now, with the advantages of hiring freelance workers, you might wonder what jobs are worth outsourcing. The answer depends entirely on the tasks you need accomplished because you don’t have the time, skills, or energy to do them. This can be anything from accounting to customer service, content writing to social media marketing, graphic to web design, and more.

Case in point, your small business undoubtedly needs a website to engage your desired audience. While there are tools to do it yourself, it likely won’t have the professional impact and user-friendliness that a skilled web developer can provide.

If this is something you’re largely unfamiliar with, it’s a good idea to hire a web developer to lend a hand. When searching for a web developer, note that they typically only work in one role, either front-end or back-end. Depending on the type of site you need to build, you may want to hire two web developers. It’s your best bet for a top-quality, competitive, custom website with whatever bells and whistles you and your clientele require. The beauty of this is you can hire these professionals on a full- or part-time basis, for a single project, or on a recurring contract, depending on your needs.

How to find and hire freelancers

And finally, there’s the small matter of actually hiring freelance workers. Thankfully, the internet has made this part of the process so much easier today. There are numerous freelance job boards and websites available that bring together freelancers and the people who need them. Most have a wide pool of specialized talent, so there’s little chance that you won’t be successful in finding what you’re looking for.

But of course, you also have to get your needs and requirements known, which is why it’s important to really know your project’s scope of work beforehand and describe it effectively when you post it, so there’s no ambiguity and you get the best possible candidates to reach out to you. When they do, you also need to vet them accordingly, taking into account factors like experience, portfolio, skill sets, availability, rates, and soft skills, until you reach an accord.

Suffice it to say, hiring a freelance worker can be a real game-changer to your small business—maybe even a real godsend, in some cases. You’ll find that you have very little to lose but so much to gain when you give it a try.

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