No matter how great your product or service is in the world if you don’t market it, you will lose money and time down the line. With endless options available to promote a new product, it’s challenging to find where to start and what promotion methods will help you achieve your goals. What tips work best for you will depend on your business.
Today we present you with 10 ways of marketing a product or service in your store. Find the one you like and get to work!
According to Statista: By 2019, active email accounts are expected to hit 5.6 billion, and the U.S. alone will spend over 350 million dollars on email advertising. The numbers show the importance of email marketing in today’s age.
How to use email marketing:
Once you’ve built your regular practice in email marketing, you can easily promote your products to your customers.
One of the best ways of marketing a product is by having actual customers tell your new product is great and how they had a positive experience with you. It’s all right to have some negative aspects of your product on reviews too. People will view your reviews as trustworthy if they view both positive and negative aspects. Keep the momentum going by sharing positive reviews from old customers, so new customers feel inspired to do the same.
Event marketing helps you position your brand as a thought leader. You are establishing yourself as a leader when you create successful brand events that resonate with your audience.
With live events, you will have a face-to-face interaction with your potential leads and be able to create unique brand experiences for them. Event marketing is effective when you want to get involved with your target groups on a personal level.
You not only want to share about your product but also the benefits it can have for the target audience. It is not always about pushing your product but also showing the value it can have over the target audience’s lives. And mention why they should choose your product over your competitors.
Influencer marketing also counts as one aspect of referral marketing. Influencers are the people who have built a name for themselves on social media. You can find influencers from all niches and get them to promote your product.
Once you connect with an influencer, you can promote your product directly to a huge audience. Sometimes, you can offer them your products for free and need not compensate for influencers.
Consider running social media contests to spread product awareness among your ideal audience.
Let them enter the contest by asking them to:
These promotions are powerful as they involve customers to describe your product in their own words and on their own social channels. This will further help your product get visibility.
Online discussion forums are a great place to give industry tips and advice, answer queries and gain some customers. Just google such active forums around your niche and stay active there. make sure you are following the forum rules and guidelines when you find ways of marketing a product.
Use your forum avatar, signature, and profile page to look professional and trustworthy.
No forum wants to hear your constant promotion or posts full of links to your website. Acting in such a way only do worse as opposed to letting you have customers. Keep your posts simple just enough for people to notice your activity and making it look less like spam.
Looking for new ways of marketing a product?
Try affiliate marketing. It is one of the few marketing channels that allow a full return on investment. You only have to pay when someone buys your product from the link.
The process involves you and the affiliate. The affiliate can be an individual or a company that promotes your products or services on their website. You only have to pay a certain commission when someone makes a buy from the affiliate link.
Facebook continues to be the top spot, where friends connect and share online. This space is more than a meeting place for friends. It has grown as a place for businesses to interact with customers.
One of the ways of marketing a product is to start Facebook advertising into your strategy. Facebook ads pop up on the side of the site which typically includes a headline with a copy, an image and a click-through link.
It helps you build trust, grow your audience, and increase overall brand engagement. Now create a new video and put it on Facebook ads to highlight your service and why it’s useful to your customers.
Social media helps businesses to stay in contact with the target customer. It gives an instant reach to a billion active users. The rise of social media has made it easy to share your message and be in direct contact with the target audience. So, it’s good to have 1-2 social media running to promote your products or services.
Products do not sell themselves; you have to put the effort to promote the product. While you promote your products, it’s important to know your strengths and weaknesses. Decide what you can achieve on your own and where you need to get professional help and outsource some of your work. It is worth hiring an expert than to do yourself.