If you are like most business owners, you started small with only an idea. But now, you are looking to scale up your business to take it to the next level; break into new markets or increase profits.

It’s a brave challenge, which can also be a rewarding one, both personally and financially. The problem comes when the daily business ownership is overwhelming, it is tough to know what you should do to set your business for a successful future.

What worked when you were managing a small team won’t work when you grow large. The first vital step to scaling a business is to get rid of work that no longer serves the company. You will need processes and systems to scale the business.

True scalability in the business calls for expansion and revenue growth while keeping the operational costs to a minimum. Even if you’re not ready to grow, there are steps you can do to set yourself up for scaling a business in the coming days.

Want to scale your business? This blog shares 6 keys to scaling a business properly.

1. Keep processes simple

As businesses scale up, it’s easy to get lost in the overpowering processes. Having a complex system will confuse every one of your team and slow down your business growth.

Less successful leaders struggle to create simple processes as their companies scale, which makes their companies less efficient and slower to adapt to change.

Increased complexity takes up time. It requires more meetings, more work, more people, and more communication back and forth. 

As a business owner, stay engaged with your customers, who are the greatest component of your growth and success.

2. Hire, promote and let people go

To keep pace with growth, it is vital to bring in the right people for key positions. Consider what employees need to bring and learn from their job functions. Think about the potentialities required in each position. Check references, as they help understand what the candidate can do.

You should also promote current employees into new roles and let go of people to attract more qualified individuals. 

3. Sustain Culture

When everyone works together in a single room, startups won’t have to present culture explicitly.

However, once a company brings more employees, that’s when you should define and communicate the culture.

If you maintain the culture, it allows your startup to overgrow because decisions are made more successfully and quickly.

As a CEO, you do not want to make all the decisions. You also want people to feel they have the right balance of freedom and guidelines to pick the best course of action for the company.

There is also a good reason why companies invest a great deal of money in their employees. It helps the company grow by attracting top talent, who are loyal, have a more fulfilling work/life balance, and who can bring results. When employees feel valued, they will share your vision and help your business grow.

4. Build a solid foundation

The perfect time to invest in the foundational systems is when you are still a small business.

These systems and processes can help avoid painful situations when you’re not prepared.

Having robust systems can help you untangle time-consuming details and free you to focus on the areas of your business that will drive growth and expansion. 

Review your business to see the aspects that are repetitive and make it your goal to automate them, so your focus remains on growth-related activities.

5. Evaluate and plan

Reflect inside your business to see if you are ready for growth. You won’t know where to work unless you understand where your business stands today.

Does your organization have the people and processes to handle unexpected challenges? This is where a good plan is essential.

The best planning starts with a detailed growth forecast, broken down by several new customers, orders, and revenue you want to generate. 

You do the same expense forecast by calculating technology, people, infrastructure and systems required to handle new sales orders. You must do some hard thinking and research to predict the proper cost estimates.

6. Raising capital

As your startup scales, you must influence different investors to provide capital. Investors will invest when they see the confidence in the startup’s growth outcomes.

You should be able to raise capital from the right people at different stages of development. CEOs who lack this ability often run out of money before they scale.

Investors want to invest in a startup that solves a painful problem of potential customers that could become a large market opportunity.

To solve that problem, you must produce tangible results such as rapid growth in revenue, customer satisfaction, or improved brand reach. And to do that well, you must plan and execute growth outcomes.

The first step in raising capital is to estimate how much money your startup needs. 

The amount required will depend on the industry, business model and scaling stage. You should do a detailed analysis of all the costs your startup will incur to achieve its targeted objectives. It is helpful to have an expense estimate to maintain a safe place for unexpected outcomes.


Scaling a business is the ultimate step towards realizing the full potential of a company. It might not be easy, but it’s necessary if you want your business to keep expanding.

Things don’t always go as planned when scaling a business, and unexpected events can come. But when you have the drive to make it happen, you can achieve fantastic things.

We hope you find the above article helpful, and if there are questions left unanswered, we will be happy to solve!

Do you have any ideas on how to scale a business? How was your own experience in scaling a business? 

Please let us know in the comments below!

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